Dr Penny Fidler
CEO
Dr Penny Fidler is the CEO of The Association for Science and Discovery
Centres, a membership organisation representing over 50 of the UK's science
and discovery centres and science museums. Together our centres attract 20
million visitors each year.
Penny gained her PhD in neuroscience from Cambridge University. She has six years experience of working in a landmark millennium science centre including during the initial build phase. She has created numerous interactive science exhibitions ranging on topics from the body and the human mind, to light, sports and physics phenomena. Penny ran her own Exhibitions and Neuroscience Consultancy prior to taking this directorship in September 2007.
ASDC encourages excellence and innovation in informal science learning by serving and linking the UK's Science & Discovery Centres, promoting best practices, and fostering successful partnerships and collaborations. This includes working with the UK government and other partners to inspire and engage people of all ages and all backgrounds with science and the world around us.