ASDC Marketing day conference

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An ASDC event in collaboration with At-Bristol
Friday, December 3, 2010 at 10:00am

Book online now.

We are delighted to invite all of our ASDC members to join us for a Marketing day conference hosted by At-Bristol.

The day will involve a combination of high profile speakers and the opportunity to share expertise and ideas. Highlights include:

  • Keynote speech from Chris Ward: Director of 1Goal: Education For All (FIFA World Cup 2010 legacy) and former Creative Communications Director for Comic Relief.
  • Half-day focus on 'marketing campaigns that really worked' sharing the very best from the industry.
  • Guest speaker Martin Williams, Sales & Marketing Director for The Eden Project (previously Sales & Marketing Director for LEGOLAND Windsor).
  • Half-day focus on developing your digital strategy, maximising your opportunities and developing your brand personality online.
  • Guest speaker Mike Ellis from The Research and Innovation Group at Eduserv, a not-for-profit IT company (previously Web Manager for the Science Museum).

Agenda and speakers biogs

Update! View the updated agenda here including Keynote Speaker Chris Ward, Director of 1Goal & former Creative Communications Director for Comic Relief.

Martin Williams, Sales & Marketing Director, The Eden Project
Martin joined the Eden Project as Sales & Marketing Director in 2010, following several years at Merlin Entertainments, ultimately as Sales & Marketing Director for LEGOLAND Windsor. Previously, he worked for the LEGO Company, relaunching the core LEGO toy range across northern Europe, and developing LEGO software titles including LEGO Racers 2 and LEGO Creator: Harry Potter. Martin has also worked for companies including BT and Bertelsmann, but his Masters dissertation focused on branding and services marketing in the not-for-profit sector. When he's not on Cornwall's beaches with his wife and two boys, he draws cartoons, some of which have even been published!

Mike Ellis, The Research and Innovation Group at Eduserv
Mike works in the Research and Innovation Group at a not-for-profit IT company called Eduserv. He writes, talks and gives workshops on mobile, social media, ubiquitous computing and innovation. Before that, he was Head of Web for the Science Museum. Mike thinks computers are ok, but in general he prefers what people do with them. He lives in Bath with his wife and two small boys.

Find out more about Mike at

Dr Penny Fidler, CEO, The Association for Science and Discovery Centres
Dr Penny Fidler is the CEO of The Association for Science and Discovery Centres, a membership organisation representing over 50 of the UK's science and discovery centres and science museums. Together our centres attract 20 million visitors each year.

Penny gained her PhD in neuroscience from Cambridge University. She has six years experience of working in a landmark millennium science centre including during the initial build phase. She has created numerous interactive science exhibitions ranging on topics from the body and the human mind, to light, sports and physics phenomena. Penny ran her own Exhibitions and Neuroscience Consultancy prior to taking this directorship in September 2007.

Sophina Jagot, Marketing & Audience Development Manager, At-Bristol
Sophina joined At-Bristol in August 2009 as Marketing & Audience Development Manager. She re-launched the At-Bristol website, took them through a rebrand, and is now developing a digital strategy and planning for their new All About Us exhibition opening early 2011. A CIM-qualified marketing professional, her previous roles include marketing and PR positions for Brunel's ss Great Britain, the University of Bath and Siemens Communications. She studied Psychology at Manchester Metropolitan University, and in her spare time enjoys discovering geeky ways to use new technology, watching films and training in Taekwondo.

Find out more about Sophina at

Book your place

Places are free to ASDC members and 80 for non-members.

Please book your place on the event online, using ASDC's event bookings page.

Directions & Accommodation

A map and directions to At-Bristol can be found here.

For those of you travelling up the night before, there are several hotels within walking distance of At-Bristol and you may wish to visit the following website to help you find somewhere suitable.

We look forward to seeing you there!

At-Bristol photography by