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ASDC Marketing Managers day conference

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Hosted by The National Space Centre, Leicester
Thursday, 10th November 2011

We are delighted to invite ALL PR AND MARKETING DIRECTORS AND MANAGERS from within the UKs 60 member centres to join us for a one-day conference, hosted by the National Space Centre in Leicester, on Thursday, 10th November 2011.

Following the success of last year's Marketing Managers Conference we are back for a second year! This time we will be concentrating on digital marketing and will include a combination of high profile speakers, along with the opportunity to share expertise and ideas.

Highlights include:

  • Keynote speaker: Gareth Morgan, Liberty Marketing, talking about how large and small brands are taking advantage of search engine traffic and the more traditional social media platforms to place themselves as the industry authority
  • Guest speaker, Mark Blayney Stuart, Head of Research for the Chartered Institute of Marketing, talking about mobile marketing
  • Guest speaker, Steve Virgin, Board Member and Trustee of WikiMedia UK talks QR codes
  • A chance to share YOUR favourite marketing campaigns and what you think works with an audience of your peers, using the pecha kucha format
  • Guest speaker Andy Lloyd, Special Projects Manager for the Centre for Life

Conference Programme

We have worked hard to put together an exciting agenda: Download the Conference Programme.

Bookings are now open!

Places are free to ASDC members and 80 for non-members. Please use the booking system below to reserve/pay for your place.

Online Ticketing for ASDC Marketing Managers Conference 2011 powered by Eventbrite

Pecha Kucha session

Details of how to get involved in this session will be released shortly - please check back soon!

Speakers Biogs

Gareth Morgan, Liberty Marketing

Biog: Gareth Morgan has been involved in internet marketing for nearly 10 years and has worked on over 250 websites. In 2008, he set up Liberty, an online marketing agency, that has grown to become one of the largest in the UK.

Every month, Liberty helps around 100 businesses and organisations from across the globe get traffic to their websites. The company offers organic Search Engine Optimisation, Pay Per Click advertising management and social media marketing services.

Talk title

Becoming the industry leader online: How to use search engines and social media smarter.

Synopsis:

Learn how large and small brands are taking advantage of search engine traffic and the more traditional social media platforms to place themselves as the industry authority. We will look at the techniques used to capitalise on long-tail search traffic, how to seek out and answer people's questions online and the ways businessses use blogging and articles to attract and retain visitors

Steve Virgin - Board Member and Trustee, WikiMedia UK; Director, Media Focus

Biog: Steve is Lead Consultant for Media Focus UK and works on a charitable volunteer basis as a Board member and Trustee for Wikimedia UK, the group behind the promotion of Wikipedia. He is an expert on the value of social media and a speaker on topics such as 'What is your Wikipedia business strategy - how to reach a monthly audience of 411m' or 'Finding the news you need, not drowning in news you don't.'

In the last two years, Steve has built a global solutions-based consultancy based on strategic monitoring & analysis solutions for business. During this time he has provided support to clients, developing customised monitoring and analysis solutions that pinpoint the most important news stories each day.

This enables clients to shift through the weight of daily news and provides them with useful nuggets of strategic information used to make daily decisions.

Steve's twenty year media analysis career spans time as a Media Consultant for Dow Jones; as a Business Development Director at Cision; an Operations Manager at Mediatrack and as a Product & New Business Manager for PressWatch. He also worked as an adviser in the office of a Member of the European Parliament advising on transport & infrastructure issues.

Mark Blayney Stuart, Head of Research at The Chartered Institute of Marketing

Biog:Mark Blayney Stuart is Head of Research at The Chartered Institute of Marketing. He writes and researches the majority of the Institute's papers including Leave those kids alone? Responsible marketing to children and It's not a phone: a future of mobile marketing, Past papers include Don't Stop Me Now: Marketing in Central Government on behaviour change marketing and Measure for Measure: Metrics in the NHS.

Mark contributes to the regular Marketing Trends Survey that the Institute develops in co-ordination with Ipsos MORI, and much of his work incorporates analysis and interpretations of the Croner Rewards Surveys that the Institute co-develops. He regularly chairs panels and debates and speaks on the themes of innovation, ethics, brands and communications.

He writes for The Guardian, has appeared on BBC Radio 4 and Sky News and is regularly published in the business press including Marketing Week, Chief Executive Officer and Excellence in Leadership. He is a featured contributor to The FT Handbook of Management.

Further details can be found at:
www.cim.co.uk/blog
http://careers.guardian.co.uk/careers-blog


Directions and Accommodation

A map and directions to the National Space Centre can be found here.

Full address:

National Space Centre,
Exploration Drive,
Leicester,
LE4 5NS

For those of you travelling up the night before, there are several hotels within walking distance of the National Space Centre, as recommended on their website.

We look forward to seeing you there!


Want to support us?

Our conferences can offer you an exceptional sponsorship opportunity, with plenty of brand exposure and the opportunity to reach a whole new audience.

Find out more about how you can get involved and raise the public profile of your organisation, by contacting the ASDC office on 0117 915 0181.