Specialist Seminar
Special events: programming and marketing
6 October 2005
Funded by NESTA and convened by The Association for Science and Discovery Centres this seminar offered Exhibition, Marketing and Programme managers the opportunity to tap the experience and expertise of UK trailblazers in marketing and programming for temporary exhibitions, one-off events, and difficult-to-reach teenage audiences.
Presentations
Wonderful
Ken Arnold, Head of Public Programmes, leading on the provision of exhibitions and events for the Wellcome Building on Euston Road, spoke of the touring exhibition 'Wonderful' supported jointly by NESTA that toured to arts and science venues during 2004 (www.wellcome.ac.uk)
Musiquest
Bronwen Bird, Project Manager for Techniquest's £1.2 million 'Musiquest' project introduced the exhibition that now occupies the whole upper floor at Techniquest, and the associated teenage-directed holiday events (www.musiquest.org)
Promoting temporary exhibitions
Richard Knight, Director, Mission21, spoke of the BMX flip that launched Einstein Year among other headline-grabbing media campaigns (www.mission-21.com): his presentation is here....
Mission21 Presentation (PDF file, 1MB)
Einstein rap coverage on Radio 4 Today programme (5 mins Audio MP3, 930K)
Breakout groups
Working in world-café style (www.theworldcafe.com) on marketing and programming for (1) temporary exhibitions, (2) one-off events, (3) teenage audiences, the groups' discussions are summarised here...
Summary of breakout group discussions (PDF file, 120K)