Dr Penny Fidler is the founding CEO of The UK Association for Science and Discovery Centres, a membership organisation that brings together over 60 of the nation's major science engagement organisations.
Every year, ASDC members engage over 20 million people in all parts of the UK with the wonders of science.
Penny gained her PhD in neuroscience from Cambridge University. She has twenty years experience working in science engagement, including setting up a landmark millennium science centre. Prior to taking this post in 2007, she ran her own Exhibitions and Neuroscience Consultancy setting up innovative science projects in the UK and overseas.
As CEO of ASDC, Penny has founded and directed many national strategic science engagement projects on subjects ranging from space science and physics to molecular biology and chemistry. She directs a national environmental engagement programme, and is a passionate advocate for using the latest science to inspire people nationally to make changes to address climate change.
Penny also founded a number of programmes that have equity and diversity in science at their core, including addressing the gender gap, working better in communities and creating systems for collecting and and sharing evaluation data nationally. She has consulted and advised worldwide, spoken in the UK Parliament, advised at Number 10 and champions the role of science centres as a trusted place where families, children and the public can get involved with science.