Bringing ASDC members together to discuss digital strategies
About this event
For this ASDC Members' Forum session we'll be joined by Phil McMinn, Director of Digital Marketing at Torchbox, a digital marketing agency who work with organisations making the world a better place.
Digital marketing has always been an important way to talk to your audiences, but now more than ever, it's a space that your organisation has to truly own if you want to keep up with your audiences. COVID has seen organisations make a major shift onto digital platforms as out-of-home advertising budgets were rapidly moved online. Things aren't going to go back to how they were, and if you're not engaging with your audiences on the channels they're active on, now's the time to get on board.
Through a mix of breakout discussions with peers and insights from Phil, this session will focus on two areas of digital marketing:
How to reach those audiences you might not yet be reaching. Your organisational objectives will outline key audiences - we'll discuss which of those audiences you're not currently reaching, and why.
How to utilise marketing platforms creatively, and on a budget. We'll be covering some channels you know, but also some you might not already have considered. Phil will show you a variety of different tactics across social and PPC platforms to give you the confidence to trial new ideas at low risk in a way that stretches budgets as far as possible.
There will also time for questions and discussion at the end.