ASDC May Forum: Going viral, being social, and avoiding PR disasters

Going viral, being social and avoiding PR disasters - confessions of the Ri’s social media manager Steven Franklin

Wednesday 8th May, 2-3pm

Join us for the ASDC May Members' Forum where we dive deep into the essence of your organisation's brand, guided by the Royal Institution's social media manager Steven Franklin.

Discover the unique 'flavour' that defines your organisation, paving the way for cohesive messaging and a unique tone of voice for your online communications. Learn expert strategies to maximize the potential of your scicomm content, explore innovative approaches to monetizing digital content and unlock new avenues for growth.

As part of this session we'll discuss next steps for learning together, whether that's a one-off workshop or a mini social media for science centres course.

Image credit: Comms Creatives

About Steven Franklin

Steven Franklin is a self-confessed social media addict, with 4 years’ experience of work in the cultural and charity sectors. To date, he has worked at Egham Museum, Bradford Museums and Art Galleries, The National Archives, and now The Royal Institution.

When he’s not making TiKToks or trying to write witty posts on X, you’ll find him thinking about how the latest evolutions in social could translate to the cultural and charity sectors.