Victoria Denoon

Head of Visitor Experience, W5 Science and Discovery Centre

Science has never been more important than it is today. The global challenges of climate change and the coronavirus pandemic has shown us that we all have a part to play in the future of our planet. ASDC and member Science Centres play a critical role in ensuring that the next generation of scientists are engaged and equipped to address challenges like these.

I joined W5 Science and Discovery Centre in March 2020, where I lead all aspects of operations and visitor experience. My focus is on delivering a “Best Experience Every Time” for every visitor, while ensuring W5 remains a vibrant, inclusive space for informal STEM learning and public engagement.

Before joining W5, I spent 15 years working in Higher Education in the United States, with a particular focus on advancing the careers of women in STEM. I continue to champion inclusive learning and leadership in my current role.

What I bring:

  • A deep commitment to building science capital across communities
  • Proven experience in forging impactful collaborations with industry, academia, and government
  • 20 years of leadership in education and operations management
  • A passion for creating opportunities for lifelong and life-wide learning

Manifesto

Science centres are more than places of discovery—they are engines of equity, inspiration, and innovation. In an era defined by global challenges like climate change and public health, our sector plays a vital role in equipping the next generation with the curiosity, confidence, and skills to shape a better future.

I believe that science should be accessible to all. Through the work of ASDC and its member organisations, we can break down barriers to STEM engagement, especially for underrepresented and underserved communities. Together, we can build a more scientifically literate and empowered society.

I’m proud to serve as a trustee of ASDC and to work alongside colleagues across the UK to champion inclusive science engagement, foster collaboration, and inspire future innovators.