ASDC May Members' Forum: Sector data trends and insights

Wednesday 13th May, 2pm-3pm

For the third year running, ASDC has gathered key benchmarking data through its annual sector survey. Sent to Chief Executives and senior leaders across the membership, the survey offers an up-to-date snapshot of the science and discovery centre, museum and outreach sector.

This year’s forum will go further, placing our sector data alongside two major national evidence bases: the UKRI Public Attitudes to Science survey and CaSE Public Attitudes to R&D data. Together, these sources offer a powerful picture of how organisations are evolving, how audiences view science, and how the sector can respond to public expectations in a changing landscape.

The insights support:

Benchmarking across the sector
Horizon scanning and strategic insight
Stronger sector advocacy and a collective voice

We’ll share headline findings and emerging themes across areas including organisational structure, audiences, digital presence, workforce, finances, and priorities for the year ahead, alongside reflections on public trust, engagement and the role of science communication.

Join us to explore what the data tells us, consider its implications for practice and policy, and make the most of this shared evidence to inform your own planning and decision-making.