Demystifying AI: Exploring Public Concern and Sustainability
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AI - Exploring Public Concern and Sustainability
Wednesday 12th November, 11am - 1pm
Whether you're applying as a project partner for our new Demystifying AI grant programme, or simply keen to learn more about the areas of AI that everybody is talking about, this masterclass will provide an invaluable opportunity for you and your colleagues to develop your understanding of AI.
For this session we will be joined by speakers and facilitators to raise understanding of current public concerns about AI and discuss how science and discovery centres and museums can be the trusted public spaces that can address contentious issues such as AI and environmental sustainability.
This is the second of three AI forum meetings, the third is focussing on the progression of science research with AI on Wednesday 26th November, 11am - 1pm. When you register for this event it will automatically register you for both of the masterclasses.
Please note these events are for ASDC members only. If you are applying for the Demystifying AI grant programme we strongly recommend coming to both of these masterclasses.
Speakers and Biographies
James Martin, founder of BetterTech, a leading voice in responsible tech
Stephen King, AI Fluency Programme Designer, Assistant Professor and Senior Lecturer in PR and Media Studies at Middlesex University Dubai
Ella Norwich, Sustainability Coordinator, We The Curious and Green Man with Chris Dunford, Sustainability and Science Director at We The Curious

Stephen King is recognized as an award-winning academic and researcher with multiple papers presented both within the UAE and internationally, particularly focusing on AI, digital communications, and higher education. Academically, he has co-authored AI-integrated syllabi, module narrative, course content, and assessment design, alongside consultancy work on professional AI working groups and for AI ed-tech companies, advising on business development opportunities within the education and content creation industry, an area increasingly impacted by AI.

James Martin is internationally recognized as one of the foremost experts on digital sustainability and the environmental impact of technology, particularly artificial intelligence. With the digital sector now responsible for 4% of global emissions - double that of the aviation industry - the need for science-based, actionable solutions has never been greater. James Martin helps organizations confront these hidden challenges by turning complex issues into clear strategies that drive measurable results.
