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Demystifying AI Masterclass 1: AI - Ethics and Sustainability
Wednesday 12th November, 11am - 1pm
Whether you're applying as a project partner for our new Demystifying AI grant programme, or simply keen to learn more about the areas of AI that everybody is talking about, this masterclass will provide an invaluable opportunity for you and your colleagues to develop your understanding of AI.
This is the first of two masterclasses, the second is Demystifying AI Masterclass 2: Current research in AI on Wednesday 26th November, 11am - 1pm. When you register for this event it will automatically register you for both of the masterclasses.
Please note these events are for ASDC members only. If you are applying for the Demystifying AI grant programme we strongly recommend coming to both of these masterclasses.
We will be joined by speakers and facilitators for this event, including Stephen King - AI Fluency Programme Designer
Stephen King was an Assistant Professor at Middlesex University Dubai between 2017-2025. He is recognized as an award-winning academic and researcher with multiple papers presented both within the UAE and internationally, particularly focusing on AI, digital communications, and higher education.
King's extensive engagement with Artificial Intelligence is evident across various facets of his career. Academically, he has co-authored AI-integrated syllabi, module narrative, course content, and assessment design, including the AI usage policy, for the "Artificial Intelligence & Digital Media Communications" module at Middlesex University. His scholarly work includes a 2023 refereed high-impact report co-authored with J. Prasetyo, titled "Assessing generative A.I. through the lens of the 2023 Gartner Hype Cycle for Emerging Technologies: a collaborative autoethnography," which was published in Frontiers in Education.
Professionally, Stephen King is a volunteer member of the Professional Working Group (UK) on Artificial Intelligence for the PR and Communications Association (PRCA), a role he has held since 2023. He has also served as a consultant for various AI ed-tech companies, advising on business development opportunities within the education and content creation industry, an area increasingly impacted by AI.
King frequently shares his expertise on AI through moderating panels and delivering presentations at various conferences and events. His public talks have included:
"The rise of AI in creative industries" at the Culture Summit Abu Dhabi (2025).
"Navigating the Realm of Generative AI: Lived Experiences, Ethical Dilemmas, and Resources" (ACARI 2023).
"AI in education: Navigating transformation and potential" (ACARI 2023).
"A.I. and Personalization: Crafting Messages for Individual Audiences" (Communicate AI Conference, 2023).
King currently hosts a free AI Clinic for home schooling families at Geek Retreat in Chester, an AI themed podcast "The Incongruent" and shares his ongoing research via a LinkedIn newsletter "The Spill".