ASDC Nov Members' Forum: Using Social Media to Rally Action for the Climate Crisis

Join this forum to hear how communications expert Rob Greenfield helped build Earthtopia, one of TikTok's biggest eco communities, from 0 followers to 308,000 by turning complex climate issues into engaging and actionable videos.

Rob Greenfield (Head of Earthtopia & Account Director at specialist comms agency 33Seconds) will discuss mastering the art of communicating complex eco issues on social media and transforming audiences into an active eco-community.

The session will cover:

Communicating complex eco issues
Creating one of the largest eco-communities on TikTok/Instagram
Crafting creative and compelling content for social media
Practical advice for organisations looking to effectively communicate with/to their audience.

Rob will also discuss how they've partnered with different organisations to raise awareness of environmental issues and what the future holds for Earthtopia and climate communications.

About Rob

Rob is an award winning eco content creator. He heads up Earthtopia, one of TikTok’s biggest eco communities which shines a light on the actions, organisations and businesses that are protecting & restoring the planet. He's co-author of '100 Ways to Save the Planet' (published 2024 by Penguin Random House) and has spent the past 7 years working on environmental campaigns with the likes of Greenpeace, WWF and Sky.

Wednesday 8th November 2-3pm

Come and be inspired!

All ASDC members are welcome to this forum.

This forum will be useful for people working on projects, education and outreach, understanding your audiences, marketing and strategy. Your organisation doesn't need to have a TikTok account.

PLEASE NOTE: We are now using Ticketpass for ASDC events. It's an ethical ticketing platform that gives 50% of the booking fees to charities working to make a positive impact on the planet. The only snag is the way it's set up means there are two mandatory questions asking for your DOB and phone number, this is for larger events but cannot be changed (feel free to use any numbers in these boxes!).