8 Feb 2013
The 2013 ASDC Marketing Conference
The third ASDC Marketing day conference took place on Friday 8th February at the Glasgow Science Centre. In an interesting and unusual year for British tourism, one of the industry's acknowledged experts, Ken Robinson CBE, spoke about science centres in the context of the wider tourist economy. Morris Hargreaves McIntyre has produced insights which have revolutionised how the biggest not-for-profit tourist organisations view their audiences - their clients include Tate Galleries, the British Museum and the National Trust; Andrew McIntyre, one of the partners, gave a presentation about how science centres can better understand their visitors. Richard Hall, author of Brilliant Presentation, Brilliant Marketing, and Brilliant Business Creativity also discussed the need to think differently in this changing time.