Lightning Talk: Can digital engagement with STEM drive real-world outcomes?
Back in 2018, the Royal Academy of Engineering, with industry support, launched an unprecedented pan-profession digital marketing campaign to encourage more young people, from all backgrounds, to consider a career in engineering. Four years later, the campaign films have been watched more than 57m times by teens and their parents. But is this making a real world difference, and will it change the future supply of engineers? The Academy’s director of communications shares what can be learned from the campaign, and where it’s heading next.
Biography
Jo oversees the full spectrum of communications, public engagement and events for the Royal Academy of Engineering, including the Academy’s flagship campaign to encourage more young people to consider a career in engineering, This is Engineering, and the Ingenious public engagement with engineering grant scheme. She is a member of the National Forum for Public Engagement with STEM, and the Tomorrow’s Engineers Code Thinking Group. She has also served as a Stakeholder Advisory Board member for the government’s Year of Engineering (DfT), and an Advisory Board member for the Public Attitudes to Science survey.